Designer Parfums has made organizational changes that it contend “clearly align its structure with its strategy.” Santiago Alvarez is to be appointed to the newly created role of chief operating officer. Most recently he served as global commercial director for niche brands Penhaligon's and L'Artisan Parfumeur, after having held leadership positions at Puig, including markets such as China, Europe, Middle East, Russia and Africa. “Santiago understands global sales, go-to-ma...